Jonathan Floyd is rapidly growing to become one of Norway's biggest pop sensations. Drawing inspiration from artists like The weeknd and Unge Ferrari, Floyd has an eye for atmospheric and retro-inspired R&B-productions, which he seamlessly blends with melancholic and catchy melodies.


Despite his young age, Floyd has already achieved an impressive 25 million streams on Spotify, been A-listed on radio, named Ukas Låt (Track of the week) on P3, and won the award for Årets Nykommer (Rookie of the year) at P3 GULL 2021. He has also received support and praise from music outlets such as 730, Bands of Tomorrow, and Tidal.

Jonathan Floyd

In addition to several releases to his artist name, Omar Elgarh, has been active writing and producing other projects, including the NME-favored hip hop act 

Being inspired by some of the worlds biggest names in Pop music, Soul Gem focuses on unique productions and playful melodies. Including elements of funk, disco, folk and hip hop, Soul Gem has a diverse soundscape with a vintage feel.

After a single spree of solo tracks, Soul Gem has teamed up with 

 on his latest releases, “Miles Away” marking the first single off an upcoming EP-release, securing support from the likes of 

Soulgem

Soul Gem – Santa Fe

Pasha is truly one of the most exciting hip-hop acts emerging from Norway’s rap-scene. Becoming an established artist on the Scandinavian hip hop scene, Pasha has spent the pre-covid years selling out shows while charting on national radio and gaining solid attention from some of Norway’s most prominent media. However, the artist is now gaining exposure far outside of his home country, adding official soundtracks to Netflix movies, getting highlighted by Ebro on Beats 1 Radio and live performances in Los Angeles and Austin to his resume. The Oslo- based rapper has been spreading his love through about 40 shows a year across Northern Europe, including SPOT festival in Denmark and the prominent Apple Tree Garden Festival in Germany. Simultaneously, Pasha’s track “Throw A Party” was handpicked by the director of the Netflix movie “Battle” to feature as the official soundtrack, and has now reached millions around the globe.

Blending nostalgic 90’s vibes with quirky, playful and funky hip-hop, the young artist stood out from his peers and was asked to support international acts such as Onyx and Dj Premiere as a teenager. Jumping on every live opportunity he got, the iconic rapper quickly became notorious for his explosive live shows and his unique talent as an entertainer. Even being featured in NME’s list of the world’s most promising talents in 2017 became a turning point: “As Scandinavia leads the pop assault on the charts worldwide–Pasha is spearheading the growing rapscene coming form Northern Europe”–NME, and gaining attention from Highsnobiety, Clash Magazine and Rap Nation while charting on national radio.

While building a hype through notorious live performances, Pasha released singles such as Around The Area, Colorblind and Tie-Dye, gaining traction on YouTube channels such as such as Rap City, The Ride Channel and Funky Panda, as well as securing a spots at X GAMES in Oslo’s line up and SXSW in 2019.

In 2023, Pasha dedicated much of his time to his studio during the COVID-19 pandemic, resulting in the release of his album "Bad Trips" in 2022. This success was quickly followed by a collaboration with Coucheron on "G.O.L II" in the following year. Continuing his success into 2024, Pasha released a series of fresh new singles, including the popular track "Oslo B" featuring Fetisha Williams and Sachi.

Jonathan Floyd

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